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 | Value Driven Product Planning and Systems Engineering By Harry E. Cook, Luke A. Wissmann ISBN: 9781846289644 Published: 2007 Number of Pages: 213 Binding: Hardcover |
Pricing & Availability:Additional Details: Product Type: Book Publisher: Springer Description: Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts. | |